Organic matter, matters


Well, well guys! Couldnโ€™t be more excited about our latest adventure in the studio. We were recording a brand new song which drinks the spirit of real classic American Rock! Just as we like it, don’t we?

In times of growing unreal artificial sound, and after to play a little with A.I in my previous clipWhen Jericho Falls I finally decided to make one step back and focus my work in the organic way. Organic matter, matters…

Let’s face it. My music is a direct inspiration of the 70’s rock bands. My words, my style, my voice; it’s all a reflection of an era when songs were much more critical, emotional and real. One time when you should to be a real singer in terms of create something worth and defend it in a stage without barely technology.

I’ve been walking this way for almost twenty five twenty years. Even in the nineties and the aughts, when the first signs of this invasive tech was arising, I bet for carry on recording at the old style.

“I like that old time rock&Roll” sang the great Bob Seguer. And I couldn’t be more agree with him.

And after a temporary hesitation being dragged for this novelty and the fear to fall behind all the other bands, I decided to bang on the table and carry on doing my music more than ever in the classic and organic style. Just like in the old days. ‘Cause it haves no sense to do it in other way, actually.

When I listen Springsteen, Rollings, Seger, Black Crowes, Eagles, and even Bach, Mozart or Haendel, I’m not listening only a cadence of chords doing nice sounds.I listen much more.

I listen the joy when they saw their first puppet when children. The excitement when they drove their first car. The passion when they kissed their first lover. That sadness when they lost their mom or dad. That rage when they lost their job. I listen a long whole human life in seven notes. A pray of misfortune and happiness flowing from wounds that cry out and that we will never be able to fully understand. I listen the deepest part of a human life story, with all that being a human means.

And if you think that this whole lives working for music, with its passion, with its frustration, its happiness, a renounce to a normal life, to have a family; sorrow, joy, fears, hopes, tears and love can be set into a cold algorithm and get real music, it’s logical that you still give it validity to the A.I music. Good luck with all this pal. It doesn’t have it!

Digital and artificial art may be the future of the music industry, but not the future of music itself.

Pop, reggaeton, disco, and similar genres can be surely replaced by an AI. All that matters is sounding nice, having a good rhythm, and being able to make people dance and entertain them.

But how can we expect to replace rock, classical music, jazz, or folk with an algorithm? It’s a paradox. It can’t be done. I mean, you can do a rock song with an A. I, of course. But you can’t replace every emotion in a person’s and artist’s life. Because each experience is what made their work sound and feel exactly in the way it does.

There’s a kind of spiritual force in all about it that goes beyond the simple act of making and writing a song. It’s a connection to the infinite that is exclusively human. A condition inherent to the spirit. It can’t be replicated. Not even another human being could do it. That’s why we listen even the same song in a different way depends who plays the tune.

Every artist, every musician, tells their own absolutely unique story. And even if technology advances and copies bodies, minds, and customs, the soul cannot be cloned. It’s the last kingdom reserved for the human. And our own divinity.

In the same way that I like to buy organic food and take care of my body. To work out and breathe air in the forest. And I evoid the junk food and bad habits. I like to keep my spiritual and mental sanity. And its starts with feeding my mind with organic and human music.

That’s why we were surrounded by nothing but real instruments in the studio last days. Recording real vocals with no A.I effects. Just organic music, raw energy, and pure rock.

This track is all about authenticity.

I’m really proud to say that it’s a honest but raw rock song.
After the recording session, we should to work in mixing, mastering and arrangements. In the old organic way, of course. And I hope to release it very, very soon.

Stay tuned and trust on me, you wonโ€™t want to miss this turn to the organic highway of true American rock!
Be rock! Be resistance! Be a believer! ๐ŸŽธ๐Ÿ“ฟ๐Ÿ™
Ian
Published: 2025/11/14

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